Certificate

Marketing Communication

Create digital marketing campaigns that are as innovative as they are integrated. In this certificate program, you’ll learn to develop, manage, and measure campaigns that reach your target audiences and deliver optimized results. Explore traditional and digital marketing tactics that are driven by strategic objectives.

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At a Glance

Classes Begin
June 17

Term Length
10 Weeks

4 Course Certificate
Tuition
$13,344

6 Course Certificate
Tuition
$20,016

Which certificate is right for me?

Format
Online

Admission
No GRE or GMAT

Duration
As few as 6 months

Duration
As few as 12 months

Top-Ranked University

U.S. News & World Report Rankings

Talk to an Enrollment Manager

Brian Cicero
303-871-4329
Schedule an appointment
Email me

Free Application

University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Free Application5

Scholarships Available 5

Skills You’ll Learn

Develop and implement sound marketing strategies and processes

Shape and manage branding initiatives

Integrate a variety of digital tactics into your marketing mix

Curriculum

Annual Schedule5

Specialized Graduate Certificate in Certificate of Advanced Study in Marketing Communication requires completion of 16 credit hours (4 courses).

4
Concentration Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4140	Marketing Strategy and Process
COMM 4301	Brand Management Strategies
COMM 4321	Integrated Digital Marketing
COMM 4324	Marketing Analytics

Graduate Certificate in Certificate of Advanced Study in Marketing Communication requires completion of 24 credit hours (6 courses).

5

Concentration Courses

1

Elective Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4010	Business Insights for Communicators
COMM 4140	Marketing Strategy and Process
COMM 4301	Brand Management Strategies
COMM 4321	Integrated Digital Marketing
COMM 4324	Marketing Analytics

Elective Courses

Popular electives for students in the Environmental Policy and Management program include:

COMM 4035	Cultural Intelligence through Communication
COMM 4306	UX Strategies and Methods
COMM 4307	Developing Content for UX
COMM 4308	UX Team Management
COMM 4318	Mobile Marketing
COMM 4320	Social Media Strategy
COMM 4325	Search Marketing

Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Featured Instructors

View Instructors5

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

Year 1	Q1	Q2	Q3	Q4
4-Course Certificate Classes	2	2	0	0
6-Course Certificate Classes	3	3	0	0

Year 1	Q1	Q2	Q3	Q4
4-Course Certificate Classes	1	1	2	0
6-Course Certificate Classes	2	2	2	0

Year 1	Q1	Q2	Q3	Q4
4-Course Certificate Classes	1	1	1	1
6-Course Certificate Classes	1	2	2	1

Interested in a master’s degree?

Explore our Master of Arts in Communication Management with a concentration in Marketing Communication.

Take a Course Before You Apply

We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Get Started 5

Career Outcomes

Predicted outcomes for graduates of Marketing Communication

Projected employment growth within the marketing industry is expected to increase by 10% through 2030, according to U.S. Bureau of Labor Statistics.

A report done by University College and the Business Marketing Association of Colorado found that 46% of hiring managers say that their hiring pools are smaller than they like. The report also found that hiring managers are looking for candidates with a comprehensive skillset including content marketing, marketing automation, data analysis, and email marketing.

U.S. News & World Report ranks Marketing Manager #1 on their “Best Sales and Marketing” job list for factors such as job market, upward mobility, and salary.

Job Titles

Director of Marketing

Communications Director

Digital Marketing Specialist

Director of Marketing and Communications

Brand Manager

SEO Strategist

Web Analyst

Director of Marketing Salary: National Average

$131,978

(Glassdoor.com)

Get Ahead with Career Services

One-on-one career coaching and mock interviews

Job database dedicated to DU students and alumni

Résumé and cover letter guidance

Career Services5

Hear from Our Students

Theme: Job Satisfaction

View More Stories 5

Communication Management

”I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself.” —Martha Brown, graduate.

Flexible Online Classes

We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5

Advisory Board

Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.

Megan Castle

Communications Manager, Department of Transportation

Erin Iwata

VP, Digital Marketing Heinrich Marketing

Rich Khleif

Senior Director-Communications, Connections, & Customer, Insights Oracle

Lora Ledermann

Scream Agency

Andy Mountain

President, GBSM

Bob Noguiera

Director Human Resources, West Division Comcast Cable

Julie Reeves

Vice President Marketing, Rachio

Accreditation

Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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