Organizational
and Professional
Communication

The graduate certificate in New Media and Internet Marketing—available online, on campus, or in a combination of both at University College—offers the tools, tactics, and strategies needed to synthesize new media and internet marketing methods along with traditional marketing best practices to help you create focused, strategic marketing plans. In the rapidly changing world of marketing, it is essential to stay on top of the industry standards, best practices, and cutting-edge technologies that impact your work. Whether you currently have a marketing position and wish to update your portfolio of skills to reflect the way the industry is shifting, or you wish to enter the field and gain key insight, all marketing professionals need to be prepared to create, sustain, and analyze new media and internet marketing campaigns.

The New Media and Internet Marketing graduate certificate is a career-relevant, applied program that helps you to improve reputation management and increase engagement. While ROI and branding are still the cornerstones of marketing, new strategies have emerged that are critical to prolonged success: search engine optimization, pay-per-click advertising, social media integration, mobile marketing, web metrics and analytics, digital campaign management, email marketing, and more.

Through the Organizational and Professional Communication graduate certificate program, you’ll develop skills in traditional marketing, communication, and critical thinking as well as the core fundamentals of new media and internet marketing. As a marketer, it's essential to be at the forefront of the convergence of technology and communication—a graduate certificate will provide the latest thought-processes in new media and internet marketing, but also helps you develop the communication and organizational skills needed to ensure a long-term, sustainable career. Credits earned through this graduate certificate may apply toward a master’s degree in Organizational and Professional Communication.

This graduate certificate prepares students to:
• Design, manage, and measure persuasive multi-channel, integrated marketing, and optimization strategies
• Understand the current scope and anticipate trends of social media, digital, and internet marketing
• Develop measureable SEO, PPC, mobile marketing, and email strategies that carry out organization’s business objectives
• Measure new media and digital marketing and adjust future campaigns based on results
• Elevate organization’s digital branding efforts and improve reputation management

Organizational and Professional Communication Outcomes

This program prepares students to:

• Demonstrate effective written and verbal communication skills across organizational, professional, and social settings
• Utilize knowledge of theoretical foundations and applied techniques to expand one's comfort level with communication choices across settings
• Display critical thinking processes: analyze, understand, and evaluate communication within organizations and as part of external professional situations
• Utilize creativity in constructing, assessing, and/or managing problem solving, decision making or conflict processes and interactions; demonstrate the ability to revise such processes for more effective outcomes as needed
• Understand the nature and needs of group/team processes as they relate to and operate within organizations
• Demonstrate social awareness, responsibility, and sensitivity for the communication required in culturally diverse groups
• Develop knowledge and skills within one or two communication specialties which enhance and clarify professional direction, career objectives, or personal development

Careers in New Media and Internet Marketing Certficate

Titles
Marketing Manager, Internet Marketing Specialist, SEO Strategist, Content Manager, Director of Marketing, Web Analyst, Social Media Community Manager, Web Editor, Digital Marketing Coordinator, New Media Marketing Manager

Duties
Planning, strategy, research, writing, marketing, organization, analysis.

Outlook
Employers are currently looking for prospects who have superior skills in advertising, marketing, and public relations as they each function within the scope of new media and the internet, according to the Bureau of Labor Statistics. In the past year, there has been a 24% growth in the $36 billion mobile media industry, making it a rising priority for communications, according to the Business Confidence Index (BCI). Of the top ten job trends, four are directly related to internet marketing, according to research by Indeed.com. From social media to blogging, the trend in the field of marketing is skewing toward the internet and new media technologies.