Public Relations and Marketing (Certificate)
The Public Relations and Marketing graduate certificate is offered online or on campus at the University of Denver in the evenings, or in a combination of both, to meet the needs of busy adults. Certificate students are prepared to effectively coordinate and manage public relations, marketing, and advertising strategies via communication plans and operations. Current or aspiring marketing professionals will expand their skillset and learn how to manage corporate identity, products, and services, and key relationships with internal and extern constituents through a public relations and marketing certificate. Taught by professional practitioners who work in PR and marketing, classes are geared toward the busy adult who currently or aspires to work within the field of public relations and marketing.
Certificate students will learn research−based decision making, as well as the process of communicating persuasively to target audiences, the principles of branding and market positioning, the proficiency needed to measure the effects of PR and marketing efforts, and the practice of successful media relations and internet marketing communication. Advances in technology, increased public scrutiny, and demand for accountability have increased the frequency, speed, and nature of organizational and professional communication in business, government, and not−for−profit organizations—thereby increasing the need for PR professionals or employees with public relations knowledge. Credits earned through this graduate certificate may apply toward a master's degree in Organizational and Professional Communication.
This certificate prepares students to:
- Implement the process of communicating/writing persuasively for specific outcomes with targeted audiences
- Understand branding and market positioning as they relate to consumer behavior, what drives it, and how to influence it
- Employ marketing, PR, and advertising techniques to create communication plans with measurable results
- Develop, manage, and analyze effective media relations practices and venues
- Gain a perspective on primary principles and practices of marketing and public relations at work in a 21st century global economy
Organizational and Professional Communication Outcomes
This program prepares students to:
- Demonstrate effective written and verbal communication skills across organizational, professional, and social settings
- Utilize knowledge of theoretical foundations and applied techniques to expand one's comfort level with communication choices across settings
- Display critical thinking processes: analyze, understand, and evaluate communication within organizations and as part of external professional situations
- Utilize creativity in constructing, assessing, and/or managing problem solving, decision making or conflict processes and interactions; demonstrate the ability to revise such processes for more effective outcomes as needed
- Understand the nature and needs of group/team processes as they relate to and operate within organizations
- Demonstrate social awareness, responsibility, and sensitivity for the communication required in culturally diverse groups
- Develop knowledge and skills within one or two communication specialties which enhance and clarify professional direction, career objectives, or personal development
In coordination with Title IV and the Gainful Employment Rule, certificate program data is provided for your convenience.
The Graduate Certificate in Certificate of Advanced Study in Public Relations and Marketing requires completion of 24 credit hours (6 courses).Concentration Courses - 16 qtr. hrs (Choose 4)
Professional Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
Further Study - 8 qtr. hrs (Choose 2)
Further Studies Options allow students to customize their degrees to match their career needs by either choosing in-depth study in their concentration by selecting three of the following courses, or exploring other options by using our Degree Builder tool.
Customize your degree or certificate using our convenient online degree builder tool, which allows you to select courses that cater to your specific career needs.
Design Your Custom Plan
Use the online degree builder tool to customize your degree or certificate. Through the Professional Options Curriculum, you´re able to create your own degree or certificate plan by selecting courses that cater specifically to your career needs. Using the online degree builder, you´ll select the program and courses necessary to graduate from University College.
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Careers in Public Relations and Marketing Certficate
Public Relations Manager, Marketing Specialist, Communications Coordinator, Publicist, Public Relations Manager or Specialist, Marcomm Specialist, Director of Marketing, Media Relations Specialist, Media Manager, Integrated Marketing Manager, Media Planner.
Planning, talent management, marketing, research, analysis, organization, coordination, writing, customer service, production.
Job opportunities in advertising, marketing, promotions, public relations, and sales are expected to grow, and due to high earnings and upward mobility, the competition is steep. But despite the competition that exists for public relations specialists, the Bureau of Labor Statistics projects the employment rate will still grow much faster than the average at 23% by 2020. Growth will be driven by the need for organizations to uphold their brand and public image in a high-tech, high-information age.
Careers in Organizational and Professional Communication
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
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- Request additional information
- Ask a question
- Email University College or call 303-871-2291 or 800-347-2042
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