Getting Started

Contact Us

Communication
Management

Marketing Communication (Master's)

<object width="400" height="225"> <param name="allowfullscreen" value="true" /> <param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=146312296&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=146312296&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"> </embed> </object>
  • Play
  • Play
  • Play
  • Play
  • Play

Cultivate and enhance your communication skills in the MA in Communication Management program, designed and delivered for early to mid-career communication professionals looking to advance in their field. Learn to navigate internal and external communication challenges by blending traditional and digital communication methods. You’ll be prepared to influence constituents through persuasive communication, implement organizational change, manage crises, and cultivate a reputation for creative leadership.

You’ll learn to:


  • Design, manage, and measure persuasive, integrated, omni-channel marketing communication campaigns

  • Assess the current scope and predict future trends in traditional, social, mobile, email, and search marketing

  • Measure marketing communication efforts and create plans to adjust future campaigns based on results

  • Create strategies to elevate an organization’s or client’s marketing and branding efforts

To learn more about the Communication Management degree, visit the program overview page.


Required Courses

MA in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses)

Core courses - 20 qtr. hrs

Core courses help students to understand the scope of activity, historical development, future direction and trends, and typical types and roles of organizations that operate within a career field. The Capstone course is the culminating academic endeavor of our degree programs, in which students explore a problem or issue within their field of study.


Concentration courses - 16 qtr. hrs (Choose 4)

Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.


Elective courses - 12 qtr. hrs (Choose 3)

Elective courses allow students to customize their degrees to match their career needs by either choosing in-depth study in their concentration by selecting three of the following courses, or exploring other options by using our Degree Builder tool.



Design Your Custom Plan

Start Customizing Your Degree


View the tutorial or start building your plan now.

Design Your Custom Plan!

Careers in Marketing Communication

Titles
Director of Marketing, Marketing Manager, Digital Marketing Specialist, SEO Strategist, Communications Director, Web Analyst, Director of Marketing and Communications

Responsibilities
Designing and deploying marketing campaigns; producing content; analyzing metrics and data; negotiating contracts; selecting appropriate tactics and strategies for campaigns; communicating with internal and external stakeholders; developing strategic marketing plans.

Expectations
As a graduate of the MA in Communication Management program, you can expect to excel in the communication field whether working for a private business, non-profit organization,  government agency, or consulting firm. Positions such as Director of Marketing, Marketing Manager, Director of Communications, Digital Marketing Specialist, Web Analyst, and SEO Strategist will suit your newfound skillset.

Careers in Communication Management

Communicate success
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.

Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.

Ready to Apply

It's time to gather your materials and apply to your program of choice. Remember to include:


How to Apply


Need More Information

Interested in attending University College, but need additional information before you make a decision? No problem−we're here to help. You may request additional information about a specific program and specialty, review and ask questions in our Frequently Asked Questions section, or contact University College directly.

Want to Take a Class

Even if you missed the application deadline, you can start taking courses for one quarter before you have to submit a completed application. We know how important it is to get started when you're ready, so review the class schedule or start the registration process now.

bachelor's of arts completion student experience video

Student Experience

From start to finish, the Bachelor of Arts Completion Program provides an unparalleled experience that helps you do more for your career, family, and community.

university of denver university college online course

See How Our Online Course Works

Online classes are designed and delivered for busy adults seeking a convenient option to pursue education.

university of denver, university college non-credit

Lifelong Learning

Non-credit classes offer diverse, interesting topics from politics to the arts, nature to technology. Stimulate your mind and reawaken your curiosity−all for the love of learning!