New Media and Internet Marketing (Master's)
Improve reputation, increase engagement, and expand awareness through digital marketing efforts.
Integrate traditional and digital marketing communication strategies to achieve organizational goals, while staying on the leading-edge of digital marketing trends and technologies. Designed for marketers familiar with foundational marketing concepts, this concentration prepares you to craft effective digital marketing communication plans that incorporate industry trends to optimize content, elevate an organization’s digital brand, and enhance reputation. You’ll learn to:
- Design, manage, and measure persuasive, integrated, omni-channel digital marketing campaigns
- Assess and anticipate trends in social, mobile, email, and search marketing
- Measure your results using web analytics
MPS in Organizational and Professional Communication with a concentration in New Media and Internet Marketing requires completion of 48 credit hours (12 courses)Professional Foundation Courses - 12 qtr. hrs
Professional Foundations courses help students to understand the scope of activity, historical development, future direction and trends, and typical types and roles of organizations that operate within a career field.
Concentration Courses - 16 qtr. hrs (Choose 4)
Professional Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
Further Study - 12 qtr. hrs (Choose 3)
Further Studies Options allow students to customize their degrees to match their career needs by either choosing in-depth study in their concentration by selecting three of the following courses, or exploring other options by using our Degree Builder tool.
Additional Further Study courses available, please see Design your custom plan for complete option of Further Study courses
Core Courses - 8 qtr. hrs
The Capstone Project is the culminating academic endeavor of our degree programs, in which students explore a problem or issue within their field of study.
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Careers in New Media and Internet Marketing
Content Manager, Digital Marketing Coordinator, Director of Marketing, Internet Marketing Specialist, Marketing Manager, New Media Marketing Manager, SEO Strategist, Social Media Community Manager, Web Analyst, Web Editor
Analyzing web and social media metrics; designing and scheduling advertising campaigns; developing web and social media content; evaluating website content and designs; hiring, training, and managing marketing staff; managing online communities and forums; negotiating advertising contracts; selecting appropriate media for campaigns; working with internal and external customers to determine marketing budgets and plans
As technology continues to advance and the field of marketing skews further toward Internet and new media trends, gaining an education in these areas grows more and more valuable. According to a 2013 report by US News and World Report, knowledge of Search Engine Marketing (SEM), Search Engine Optimization (SEO) and social media are among the top skills that employers are currently seeking in potential candidates. Indeed.com research also indicates that four out of the ten top job trends in America are directly related to internet marketing, resulting in increased openings and overall higher wages.
Careers in Organizational and Professional Communication
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
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