New Media and Internet Marketing (Master's)
The New Media and Internet Marketing master's degree concentration is offered online or on campus at the University of Denver in the evenings, or in a combination of both, to meet the needs of busy adults. Designed for marketing managers, strategists, public relations professionals, business owners, and executives who are familiar with foundational PR and marketing concepts and practices, the New Media and Internet Marketing degree concentration is a career−relevant, applied program that will help you improve reputation management and increase engagement. While ROI and branding are still the cornerstones of marketing, new strategies have emerged that are critical to prolonged success: search engine optimization, pay−per−click advertising, social media integration, mobile marketing, web metrics and analytics, digital campaign management, email marketing, and more.
The comprehensive New Media and Internet Marketing master's degree concentration offers the tools, tactics, and strategies needed to synthesize new media and internet marketing methods along with traditional marketing best practices to help you create focused, strategic marketing plans. Learn how to effectively integrate your traditional and digital marketing strategies to achieve organizational goals, while staying on the cutting−edge of internet marketing trends, technologies, and communication.
Degree−seekers will find that the interdisciplinary approach not only provides the latest thought−processes in new media and internet marketing, but also helps you develop the communication and organizational skills needed to ensure a long−term, sustainable career. Customize your Organizational and Professional Communication master's degree through the innovative Professional Options Curriculum using our convenient online degree builder tool, which allows you to select courses that cater to your specific career needs.
Note: The New Media and Internet Marketing concentration is meant to advance an existing strong foundation in Public Relations and Marketing; applicants must demonstrate that they meet the objectives of concentration courses either academically or professionally. Upon applying to the program and completing the degree plan, applicants must fill out an additional document that establishes their experience and allows them to move forward with the New Media and Internet Marketing coursework.
This degree prepares students to:
• Design, manage, and measure persuasive multi-channel, integrated marketing, and optimization strategies
• Understand the current scope and anticipate trends of social media, digital, and internet marketing
• Develop measureable SEO, PPC, mobile marketing, and email strategies that carry out organization’s business objectives
• Measure new media and digital marketing and adjust future campaigns based on results
• Elevate organization’s digital branding efforts and improve reputation management
Organizational and Professional Communication Outcomes
This program prepares students to:
- Demonstrate effective written and verbal communication skills across organizational, professional, and social settings
- Utilize knowledge of theoretical foundations and applied techniques to expand one's comfort level with communication choices across settings
- Display critical thinking processes: analyze, understand, and evaluate communication within organizations and as part of external professional situations
- Utilize creativity in constructing, assessing, and/or managing problem solving, decision making or conflict processes and interactions; demonstrate the ability to revise such processes for more effective outcomes as needed
- Understand the nature and needs of group/team processes as they relate to and operate within organizations
- Demonstrate social awareness, responsibility, and sensitivity for the communication required in culturally diverse groups
- Develop knowledge and skills within one or two communication specialties which enhance and clarify professional direction, career objectives, or personal development
MPS in Organizational and Professional Communication with a concentration in New Media and Internet Marketing requires completion of 48 credit hours (12 courses)Professional Foundation Courses - 12 qtr. hrs
Professional Foundations courses help students to understand the scope of activity, historical development, future direction and trends, and typical types and roles of organizations that operate within a career field.
Concentration Courses - 16 qtr. hrs (Choose 4)
Professional Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
Further Study - 12 qtr. hrs (Choose 3)
Further Studies Options allow students to customize their degrees to match their career needs by either choosing in-depth study in their concentration by selecting three of the following courses, or exploring other options by using our Degree Builder tool.
Core Courses - 8 qtr. hrs
The Capstone Project is the culminating academic endeavor of our degree programs, in which students explore a problem or issue within their field of study.
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Careers in New Media and Internet Marketing
Marketing Manager, Internet Marketing Specialist, SEO Strategist, Content Manager, Director of Marketing, Web Analyst, Social Media Community Manager, Web Editor, Digital Marketing Coordinator, New Media Marketing Manager
Planning, strategy, research, writing, marketing, organization, analysis.
Employers are currently looking for prospects who have superior skills in advertising, marketing, and public relations as they each function within the scope of new media and the internet, according to the Bureau of Labor Statistics. In the past year, there has been a 24% growth in the $36 billion mobile media industry, making it a rising priority for communications, according to the Business Confidence Index (BCI). Of the top ten job trends, four are directly related to internet marketing, according to research by Indeed.com. From social media to blogging, the trend in the field of marketing is skewing toward the internet and new media technologies. One of seven key skillsets employers are seeking in 2013 includes SEO, SEM, and social media savvy, according to a report by US News and World Report. Analysis from HireArt indicates having a strategic background is key when it comes to getting hired for social media, SEO, or SEM skills.
Careers in Organizational and Professional Communication
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
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