Public Relations and Marketing (Master's)
Master the principles and practices of marketing and public relations while enhancing your ability to persuade, think creatively, and successfully manage communication campaigns today and in the future.
Blend an analysis of what drives consumer behavior with branding and market positioning skills to influence an array of constituents. Learn to strategize, present, implement, and measure successful public relations and marketing plans in this concentration that promotes research-based decision making and creative thought. You’ll also learn to:
- Identify audiences and understand consumer behavior
- Execute creative communication plans
- Manage organizational identity and reputation
- Write for target audiences
- Measure the impact of public relations and marketing efforts
MPS in Organizational and Professional Communication with a concentration in Public Relations and Marketing requires completion of 48 credit hours (12 courses)Professional Foundation Courses - 12 qtr. hrs
Professional Foundations courses help students to understand the scope of activity, historical development, future direction and trends, and typical types and roles of organizations that operate within a career field.
Concentration Courses - 16 qtr. hrs (Choose 4)
Professional Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
Further Study - 12 qtr. hrs (Choose 3)
Further Studies Options allow students to customize their degrees to match their career needs by either choosing in-depth study in their concentration by selecting three of the following courses, or exploring other options by using our Degree Builder tool.
Additional Further Study courses available, please see Design your custom plan for complete option of Further Study courses
Core Courses - 8 qtr. hrs
The Capstone Project is the culminating academic endeavor of our degree programs, in which students explore a problem or issue within their field of study.
Design Your Custom Plan
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Careers in Public Relations and Marketing
Communications Coordinator, Director of Marketing, Integrated Marketing Manager, Marketing Manager, Media Manager, Media Planner, Media Relations Specialist, Public Relations Manager, Public Relations Specialist, Publicist
Designing and editing marketing and other materials for print and web; developing, executing, and reviewing communications strategies; evaluating website content and designs; generating, mediating, and planning press coverage, planning and directing public relations campaigns and events; preparing briefing materials, press releases, and media kits; working with internal and external customers to determine marketing budgets and plans
As individuals and organizations strive to preserve and promote their brands, the demand for savvy professionals with skills in marketing and public relations continues to grow. In a recent article, “Public Relations Specialist” was named number one in a list of the best creative jobs by US News and World Report. Additionally, the US Department of Labor estimates that more than 45,000 jobs in advertising, marketing, promotions, public relations, and sales will arise just in the years 2010-2020. Students interested in this field can look forward to a challenging and ever-changing career that combines their creative, social and technical abilities for an array of future opportunities.
Careers in Organizational and Professional Communication
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
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- Request additional information
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