COMM 4144 - Public Relations Principles and Processes
In a complex global environment, business, government, nonprofit, and other organizations require professional public relations practitioners who can effectively develop two-way relationships with constituents/publics to enable strategic and effective communication processes. This course explores the essential components of public relations through an examination of the profession, its publics, and effective processes. Areas studied include the nature and history of public relations; applying theories; use of strategy; the value of relationship development; an overview of the range of communication tactics; the evolving role of digital communications and social media; and the importance of ethics and transparency.
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.