COMM 4318 - Mobile Marketing
Mobile technologies can be found in your pocket, on your coffee table, at your workplace, and even on your wrist. If a business’s marketing plan doesn’t include mobile, that business plan simply isn’t complete. The growing field of mobile marketing has created a new set of communication imperatives and business opportunities. This course is designed to familiarize students to the tools used to implement a robust mobile marketing strategy. Current and future organization and business leaders will learn mobile marketing best practices and gain the knowledge to implement and analyze the results of their mobile marketing efforts.
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.