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COMM 4320 - Integrating Social Media

Social media, including blogs, social platforms, online video, and paid advertising on social networking sites, are accelerating the velocity of communications. Content is now created, published, accessed, consumed, and shared in real time. Organizations must evaluate social media and determine how best to incorporate it to achieve their communication objectives. This course focuses on integrating social media elements into the enterprise-wide communication strategy. Students gain first-hand knowledge of various social media techniques and best practices through hands-on, practical exercises. Students not only learn the current technologies, but will gain the skills needed to successfully communicate on behalf of an organization using any social, real-time platform. Through online research, case studies, and interaction with industry experts students experience the strategic application of social media in communication.


Sections

Autumn 2015 - Online/Distance (CRN - 5018)

Schedule Information

  • CRN: 5018
  • Instructor: O'Malley, Victoria
  • Credits: 4
  • Date/Time:
  • Delivery: Online/Distance
  • Location: ONLINE

Required Reading:

Social Media Marketing, 2nd Edition. Tracy L. Tuten and Michael R. Solomon. Sage Publications. ISBN: 978-1473913011.

Please check Canvas one week before class begins for any pre-class assignments; https://canvas.du.edu

If you wish to buy your books via the DU bookstore, please check their online site at "the DU Bookstore" to make sure your books are in stock before coming to campus or ordering online.

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