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COMM 4320 - Integrating Social Media

Social media techniques, including blogs, social networking sites, online video, bookmarking, and mobile marketing are accelerating the velocity of communications: content is now created, published, accessed, consumed and shared in real time. Organizations must evaluate social media techniques and determine how best to incorporate them to achieve their marketing communication objectives.

This course focuses on integrating social media elements into the enterprise-wide marketing strategy. Students will gain first-hand knowledge of various social media techniques through hands-on, practical exercises. Students will also develop their own Social Media Plan emphasizing goal setting, tactics, measurement and implementation. Through online research, case studies, and interaction with industry experts, students will experience the strategic application of social media marketing communication.

warningNOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.

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