COMM 4320 - Integrating Social Media
Social media, including blogs, social platforms, online video, and paid advertising on social networking sites, are accelerating the velocity of communications. Content is now created, published, accessed, consumed, and shared in real time. Organizations must evaluate social media and determine how best to incorporate it to achieve their communication objectives. This course focuses on integrating social media elements into the enterprise-wide communication strategy. Students gain first-hand knowledge of various social media techniques and best practices through hands-on, practical exercises. Students not only learn the current technologies, but will gain the skills needed to successfully communicate on behalf of an organization using any social, real-time platform. Through online research, case studies, and interaction with industry experts students experience the strategic application of social media in communication.
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.