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COMM 4321 - Internet Marketing Communication

Internet Marketing enables businesses to reach a vast audience at a fraction of the cost of traditional marketing media and enables organizations to connect and engage with specific user groups to promote their objectives.

The focus of this course is to provide a fundamental understanding of digital marketing communications techniques and how to integrate them into the traditional marketing mix. Internet strategies, tactics, measurement, and implementation will be explored. Through discussion, research, Internet searches, and evaluation of case studies and projects, students will learn about the essential elements of Internet Marketing and strategic integrated marketing communication


warningNOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.

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