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COMM 4321 - Digital Marketing Communication

Digital Marketing enables businesses to reach a vast audience at a fraction of the cost of traditional marketing media and enables organizations to connect and engage with specific user groups to promote their objectives. The focus of this course is to provide a fundamental understanding of digital marketing communication techniques and how to integrate them into the traditional marketing mix. Digital strategies, tactics, and measurement will be explored. Through discussion, research, online searches, and evaluation of case studies and projects, students will learn about the essential elements of digital marketing and strategic integrated marketing communication.


Spring 2017 - On campus (CRN - 4761)

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Please check Canvas one week before class begins for any pre-class assignments;

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