COMM 4323 - Email Marketing
Today’s consumer expectations for relevant, engaging, and timely messages have made email marketing an essential component of the multichannel marketing mix. The creation and delivery of personalized, targeted messages to subscribers can drive both engagement and ROI.
This class examines the development and integration of email marketing (including tools, copy, design, service providers, tracking and measurement) to enhance business relationships, encourage customer loyalty and acquire new customers.
Summer 2013 - Online/Distance (CRN - 1549)
- CRN: 1549
- Credits: 4
- Delivery: Online/Distance
- Location: ONLINE
Required Textbooks:Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level. Chris Baggott. ISBN13: 9780470122457.
Misc. articles provided by faculty.
Please check eCollege one week before class begins for any pre-class assignments; www.ucolonline.com
If you wish to buy your books via the DU bookstore, please check their online site at "the DU Bookstore" to make sure your books are in stock before coming to campus or ordering online. Books may also be available from alternate sources.