Getting Started

Contact Us

Courses & Schedule

Go to Course/Schedule Search

COMM 4324 - Web Analytics

Web analytics is the collection, analysis, and reporting of digital traffic in order to measure and optimize internet marketing programs. The practice of web analytics includes tools for measuring website traffic, conducting business/market research, estimating usage patterns for digital campaigns, and providing insights into visitor behavior.

The focus of this class is on developing a performance measurement system for the digital channel, incorporating both on-site and off-site analytics. Key performance indicators will be tied to internet marketing goals and tactical campaigns, Students will conduct a review of online metrics, compare analytics vendors, and develop a performance tracking system and a management dashboard report.


Summer 2015 - Combined/Hybrid Methodologies (CRN - 1803)

Schedule Information

  • CRN: 1803
  • Instructor: Harben, Victoria
  • Credits: 4
  • Date/Time: W - 06/10 - 08/13, 6:00 pm to 9:00 pm
  • Delivery: ON CAMPUS / ONLINE
  • Location: UCOL 1A / ONLINE

NOTE: This course is being run in an alternative format.

Required Reading:

1) Web Analytics 2.0. Kaushik, Avinash. Wiley Publishing, 2010. ISBN: 9780470529393.

2) *Available electronically through DU Libraries* Advanced Web Metrics with Google Analytics. 3rd ed. Clifton, Brian. Sybex, 2012. ISBN: 9781118168448.

Combined/Hybrid Methodologies Schedule

June 10: on campus
Week of June 17: online
June 24: on campus
Week of July 1: online
July 8: on campus
Week of July 15: online
July 22: on campus
Week of July 29: online
Week of August 5: online
August 12: on campus

Please check Canvas one week before class begins for any pre-class assignments;

If you wish to buy your books via the DU bookstore, please check their online site at "the DU Bookstore" to make sure your books are in stock before coming to campus or ordering online.

bachelor's of arts completion student experience video

Student Experience

From start to finish, the Bachelor of Arts Completion Program provides an unparalleled experience that helps you do more for your career, family, and community.

university of denver university college online course

See How Our Online Course Works

Online classes are designed and delivered for busy adults seeking a convenient option to pursue education.

university of denver, university college non-credit

Lifelong Learning

Non-credit classes offer diverse, interesting topics from politics to the arts, nature to technology. Stimulate your mind and reawaken your curiosity−all for the love of learning!