Getting Started

Contact Us

Courses & Schedule

Go to Course/Schedule Search

COMM 4325 - Advanced Search Marketing

Search engines are one of the primary ways that Internet users find the information they are seeking. Search Engine Marketing (SEM) seeks to promote websites by increasing their visibility in search engine results pages (SERPs) though the use of paid placement, contextual advertising and paid inclusion.

This class focuses on promoting an organization through search engines, delivering relevant content in the search listings, and encouraging users to click through to a designation site. Both of the two key techniques of SEM will be explored: search engine optimization (SEO) to improve results from the natural or organic listings, and paid search marketing or pay-per-click (PPC) to deliver results from the sponsored listings within search engines. Navigational search and universal search practices will also be explored.

warningNOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.

bachelor's of arts completion student experience video

Student Experience

From start to finish, the Bachelor of Arts Completion Program provides an unparalleled experience that helps you do more for your career, family, and community.

university of denver university college online course

See How Our Online Course Works

Online classes are designed and delivered for busy adults seeking a convenient option to pursue education.

university of denver, university college non-credit

Lifelong Learning

Non-credit classes offer diverse, interesting topics from politics to the arts, nature to technology. Stimulate your mind and reawaken your curiosity−all for the love of learning!