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COMM 4326 - Digital Campaign Management

Any successful marketing or communication campaign — digital or traditional — is dependent on many factors, from its strategic beginnings through its final readout. However, perhaps the most critical factors driving the success of a digital campaign are rooted within the human, technical, and business processes through which that campaign comes to life. Assuming a foundational understanding of digital marketing techniques (i.e., web,search marketing, social media, etc.), this course will focus on the practical management of digital marketing and communication campaign efforts, including planning, management, and measurement.


Sections

Summer 2016 - Online/Distance (CRN - 1681)

Schedule Information

  • CRN: 1681
  • Instructor: Karpf, Jason
  • Credits: 4
  • Date/Time:
  • Delivery: Online/Distance
  • Location: ONLINE

Required Reading:

Interactive Project Management: Pixels, People, and Process; 2ED; Lyons, Nancy and Milker, Meghan; New Riders, 2014; ISBN: 9780321815156.

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1ED; Kaufman, Ira and Horton, Chris; Routledge, 2014; ISBN: 978-0415716758.

The Best Digital Marketing Campaigns in the World, II: Mastering the Art of Customer Engagement; Ryan, Damian; Korgan Page, 2014; ISBN: 9780749469689

Purchase not required. Entire ebook available through the DU library at: http://site.ebrary.com/lib/udenver/detail.action? docID=10840091

Please check Canvas one week before class begins for any pre-class assignments; https://canvas.du.edu

If you wish to buy your books via the DU bookstore, please check their online site at "the DU Bookstore" to make sure your books are in stock before coming to campus or ordering online.

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