COMM 4326 - Digital Campaign Management
Development of successful digital marketing campaign depends on clear articulation of objectives tied to overall organizational goals and existing marketing strategies. Success of a digital campaign is also rooted within the human, technical and business processes through which it comes to life.
Students will explore a variety of digital techniques including web marketing, search engine marketing, interactive advertising, affiliate marketing, social media, email marketing, mobile marketing and more. Course will focus on planning steps, management and measurement against key performance indicators.
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.