COMM 4326 - Digital Campaign Management
Any successful marketing or communication campaign — digital or traditional — is dependent on many factors, from its strategic beginnings through its final readout. However, perhaps the most critical factors driving the success of a digital campaign are rooted within the human, technical, and business processes through which that campaign comes to life. Assuming a foundational understanding of digital marketing techniques (i.e., web,search marketing, social media, etc.), this course will focus on the practical management of digital marketing and communication campaign efforts, including planning, management, and measurement.
Summer 2016 - Online/Distance (CRN - 1681)
- CRN: 1681
- Instructor: Karpf, Jason
- Credits: 4
- Delivery: Online/Distance
- Location: ONLINE
Interactive Project Management: Pixels, People, and Process. 2nd ed. Lyons, Nancy and Milker, Meghan. New Riders, 2014. ISBN: 9780321815156.
Please check Canvas one week before class begins for any pre-class assignments; https://canvas.du.edu
If you wish to buy your books via the DU bookstore, please check their online site at "the DU Bookstore" to make sure your books are in stock before coming to campus or ordering online.