MALS 4283 - Marketing the Arts, Audience Development and Retention
This course provides a strategic approach to audience and markets. Students study basic principles of marketing and audience identification. They build strategic marketing plans that are cohesive with the mission and programming of the organization, utilizing various forms of media. Audience characteristics are examined from various perspectives, and theories of creating commitment to the arts is studied. Students will create an arts marketing plan for an organization or event.
NOTE: This course is not offered this term. Please refer to the annual schedule for Arts and Culture to see the next time this course is offered.