ORL 4410 - Principles of Environmental Scanning
Environmental scanning is the process of identifying and evaluating external factors that may affect an organization; public, private or nonprofit; on either a micro or a macro level. The micro level includes the immediate and global competitive environment and the macro level encompasses external trends dealing with the economy, politics, social changes or technology. This course provides students the opportunity to develop a process for environmental scanning and learn to use tools to evaluate trends and the significance of a trend. Causal loop diagrams, systems archetypes and scenario planning will be discussed. These tools are useful in all sectors.
NOTE: This course is not offered this term. Please refer to the annual schedule for Leadership and Organizations to see the next time this course is offered.