Master's Concentration

Master's in Marketing Communication

Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You'll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.

Marketing Communication image

At a Glance

Classes Begin
September 11
Format
Term Length
10 Weeks
Admission
No GRE or GMAT
Master's Degree
Tuition
$38,688
Time
As few as 18 months
U.S. News Best Colleges
Top-Ranked University

U.S. News & World Report Rankings
Diana McQuarrie
Talk to an Enrollment Manager

Diana McQuarrie

Free Application


University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You'll Learn


Design, manage, and measure persuasive digital marketing campaigns


Assess the current scope and predict future trends in marketing


Prove ROI by measuring the impact of communication efforts

Curriculum

Master of Arts in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses).

All students are required to complete a zero-credit Student Success Course.

4
Core Courses
5
Concentration Courses
3
Elective Courses

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

Time to Completion
Year 1 Q1 Q2 Q3 Q4
Classes 2 2 2 2
Year 2 Q1 Q2 Q3 Q4
Classes 2 2 0 0
Year 1 Q1 Q2 Q3 Q4
Classes 1 2 1 2
Year 2 Q1 Q2 Q3 Q4
Classes 1 2 1 2

Interested in a graduate certificate?


Explore our four and six course graduate certificates in Marketing Communication.

Take a Course Before You Apply


We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Marketing Communication


Projected employment growth within the marketing industry is expected to increase by 10% through 2030, according to U.S. Bureau of Labor Statistics.


A report done by University College and the Business Marketing Association of Colorado found that 46% of hiring managers say that their hiring pools are smaller than they like. The report also found that hiring managers are looking for candidates with a comprehensive skillset including content marketing, marketing automation, data analysis, and email marketing.


U.S. News & World Report ranks Marketing Manager #1 on their “Best Sales and Marketing” job list for factors such as job market, upward mobility, and salary.

Job Titles

Director of Marketing
Communications Director
Digital Marketing Specialist
Director of Marketing and Communications
Brand Manager
SEO Strategist
Web Analyst

Director of Marketing Salary: National Average

$131,978
(Glassdoor)

Get Ahead with Career Services


One-on-one career coaching and mock interviews


Job database dedicated to DU students and alumni


Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction
Flexible Online Classes

Flexible Online Classes

We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Advisory Board

Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.

University of Denver - University College Logo
Megan Castle
Communications Manager, Department of Transportation
University of Denver - University College Logo
Erin Iwata
VP, Digital Marketing Heinrich Marketing
Rich Khleif
Rich Khleif
Senior Director-Communications, Connections, & Customer, Insights Oracle
University of Denver - University College Logo
Lora Ledermann
Scream Agency
University of Denver - University College Logo
Andy Mountain
President, GBSM
Bob Noguiera
Bob Noguiera
Director Human Resources, West Division Comcast Cable
University of Denver - University College Logo
Julie Reeves
Vice President Marketing, Rachio

Featured Instructors

Accreditation

Higher Learning Commission logo
Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

Take the Next Step