Marketing, Sales, Procurement & Customer Management Strategies
Within the context of Transportation and Supply Chain, this course will explore the strategies related to the Sales and Marketing process and strategies from the seller perspective and the related perspective of Procurement from the buyer perspective. Additionally, the strategies and measures used for Customer Management will be explored including customer setup, advancing customer excellence practices, customer valuation and segmentation, and other related concepts. Further, the concepts of establishing, building, and maintaining trust will be explored as a key strategy and practice, which appears throughout each of the four main components of the course.
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Sections: Spring Quarter 2024
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