Strategic Application of AI for Communication

Students will analyze various AI tools and strategies, understanding how they can be applied to internal and external communication frameworks to achieve specific organizational goals. Building upon students' foundational knowledge of AI technologies and concepts, this course explores the strategies behind leveraging AI to drive communication innovation and optimize communication processes. This includes learning to assess the strategic potential of AI in different business contexts to drive competitive advantages for organizations. By the end of the course, students will be equipped with the skills to think critically about AI using the practical knowledge necessary to effectively integrate AI into an overarching communication strategy within an organization. Prerequisite: ICT 4700.