COMM 4016 (4 credits)

Persuasion and Influence

Persuasive communication inevitably impacts influence and can mean the difference between success and failure. Learning the art of persuasion and influence necessarily involves considering power and responsibility. In this course, students develop persuasive communication skills and the critical thinking skills to detect and evaluate persuasive strategies. Students examine a variety of concepts, techniques, and tools designed to improve the persuasiveness of written and spoken interactions. Students explore how persuasion occurs through behavior and language. We will also discuss how people argue and how persuasive techniques can be used to engage in robust, productive, and ethical debate rather than to "win" an argument.

Register Now

Continuing Students

Admitted New Students
Call (303) 871-2291 or fill out the Admitted New Student Registration.

International Students
Check additional registration requirements

Sections: Autumn Quarter

CRN 5098
09/12/22 -
Online Async

Tuition Rate

Per Credit: $766

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.