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COMM 4140 - Marketing Strategy and Process

COMM 4140 Marketing Strategy and Process is an application-oriented course to help students examine the fundamentals of marketing, and develop the insights and skills to formulate and implement sound, ethical marketing strategies and processes. The weekly topics covered in this course are divided into three main content areas: 1) foundations, 2) marketing mix elements with an emphasis on communications, and 3) strategy and planning. Each content area helps students apply strategic concepts through discussion and teamwork. Throughout the quarter, students explore marketing decisions by examining how information and research are used to inform marketing management decisions. Because marketing communication plays such a critical role in marketing success, special emphasis is placed on message and media factors. All of the course material culminates in the development of a marketing plan.


Spring 2018 - On campus (CRN - 4777)

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Please check Canvas one week before class begins for any pre-class assignments;

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