COMM 4144 (4 credits)

Strategic Public Relations

In a complex global environment, business, government, nonprofit, and other organizations require professional public relations practitioners who can effectively develop two-way relationships with constituents/audiences to enable strategic and effective communication processes. This course prepares students for this complex environment through the study and practice of essential components of public relations, which include the use of strategy, the value of relationship development, an overview of the range of PR tactics, the evolving role of digital communications and social media to PR, and the importance of ethics and transparency in PR practice.

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Continuing Students

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Sections: Summer Quarter 2023

CRN 1387
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Covell, Greta

Sections: Winter Quarter 2023

CRN 4653
Credits
4
Day/Time/Location
Format
Hybrid Online
Instructor
Anderson, Jeni

Sections: Winter Quarter 2023

CRN 5718
Credits
4
Day/Time/Location
Format
Hybrid
Instructor
Anderson, Jeni

Tuition Rate

Per Credit: $806

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.