COMM 4144 (4 credits)

Public Relations Strategies and Process

In a complex global environment, business, government, nonprofit, and other organizations require professional public relations practitioners who can effectively develop two-way relationships with constituents/publics to enable strategic and effective communication processes. This course explores the essential components of public relations through an examination of the profession, its publics, and effective processes. Areas studied include the nature and history of public relations; applying theories; use of strategy; the value of relationship development; an overview of the range of PR tactics; the evolving role of digital communications and social media to PR; and the importance of ethics and transparency in PR practice.

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Sections: Summer Quarter 2018

CRN 1576
Credits
4.00
Day/Time
W - 06/13 - 08/16, 6:00 pm to 9:00 pm
Delivery
On campus
Location
Instructor

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.