COMM 4301 (4 credits)

Branding and Market Positioning

Organizations of all types - private, public, and nonprofit - increasingly recognize that a strong brand can ultimately become one of an organization's greatest assets. Executing on a strategy designed to build long-lasting brand recognition, resonance, and loyalty is a critical marketing responsibility. In today's dynamic business landscape, brand management requires complex decisions to create meaning and value for consumers. This course covers the essential components of branding with a focus on how to maintain consistent alignment between brand vision and marketing strategies.

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Sections: Spring Quarter

CRN 4840
Credits
4.00
Day/Time
Delivery
Online/Distance
Location
ONLINE
Instructor

Sections: Spring Quarter

CRN 4841
Credits
4.00
Day/Time
Delivery
Online/Distance
Location
ONLINE
Instructor

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.