COMM 4301 (4 credits)

Brand Management Strategies

Organizations of all types – private, public, and nonprofit – increasingly recognize that a strong brand can ultimately become one of an organization’s greatest assets. Executing on a strategy designed to build long-lasting brand recognition, resonance, and loyalty is a critical marketing responsibility. In today’s dynamic business landscape, brand management requires complex decisions to create meaning and value for consumers. This course covers the essential components of branding with a focus on how to maintain consistent alignment between brand vision and marketing strategies. Students are strongly encouraged to take at least one other marketing concentration course prior to this course.

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Continuing Students

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International Students
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Sections: Winter Quarter 2023

CRN 4666
01/03/23 -
Online Async

Tuition Rate

Per Credit: $766

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.