COMM 4318 (4 credits)

Mobile Marketing

Mobile technologies can be found in your pocket, on your coffee table, at your workplace, and even on your wrist. If a business’s marketing plan doesn’t include mobile, that business plan simply isn’t complete. The growing field of mobile marketing has created a new set of communication imperatives and business opportunities. This course is designed to familiarize students to the tools used to implement a robust mobile marketing strategy. Current and future organization and business leaders will learn mobile marketing best practices and gain the knowledge to implement and analyze the results of their mobile marketing efforts.

Section(s): This course is not currently offered. Please see our annual schedule for future offerings.

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.