COMM 4321 (4 credits)

Integrated Digital Marketing

At an ever-increasing rate, consumers use digital media to live, to work, and to play. Digital marketing leverages digital media and technologies allowing brands to promote their products and services to very targeted audiences at key online touchpoints in highly measurable ways. This course takes a deep dive into digital marketing strategies and provides an expansive grasp of digital marketing tactics. Students will analyze the digital marketplace and make strategic decisions about which tactics will have greatest impact, how to integrate them into the marketing mix, and ultimately how to use digital marketing to achieve overarching marketing goals. Required pre-requisites: COMM 4140

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Sections: Fall Quarter 2023

CRN 5177
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Stafford, Keri

Sections: Spring Quarter 2023

CRN 5028
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Dunbar Pam

Sections: Summer Quarter 2023

CRN 1399
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Dunbar Pam

Sections: Winter Quarter 2023

CRN 4670
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Dunbar Pam

Sections: Winter Quarter 2024

CRN 4634
Credits
4
Day/Time/Location
Format
Online Async
Instructor
Haas, Lisa

Tuition Rate

Per Credit: $806

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.