Digital Marketing Communication

At its most basic level, digital marketing leverages digital technologies and media that allow brands to promote their products and services to very targeted audiences in a highly measurable way. Digital marketing as a category has become so integral to overall marketing and communication efforts that the term “digital” as a differentiator may soon become obsolete. Digital marketing continues to grow and evolve, so the focus of this course is to provide an expansive grasp of digital marketing communication tactics, including how to utilize them and how to integrate them into the marketing mix. Through discussion, research, application, and evaluation of case studies and projects, students will learn about the essential tactics utilized by digital marketers.