COMM 4323
(4 credits)
Email Marketing
Today’s consumer expectations for relevant, engaging, and timely messages have made email marketing an essential component of the multichannel marketing mix. The creation and delivery of personalized, targeted messages to subscribers can drive both engagement and ROI. This class examines the development and integration of email marketing (including tools, copy, design, service providers, tracking and measurement) to enhance business relationships, encourage customer loyalty and acquire new customers.
Section(s): This course is not currently
offered. Please see our annual schedule for
future offerings.
Tuition Rate
Per Credit: $806
Additional Fees
Technology Fee: $4/credit hour for each class taken
for credit
Questions?
Call
303-871-2291
or
1-800-347-2042
or email
ucolsupport@du.edu
.
Join the Classroom
Please check Canvas one week before
class begins for any pre-class
assignments.