COMM 4324 (4 credits)

Marketing Analytics

Marketing analytics leverages business metrics to better understand marketing performance and return on investment (ROI). Through data analysis, attribution modeling, and reporting, marketers are able to measure and optimize their initiatives. This class focuses on developing a performance measurement system for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Key performance indicators are tied to marketing goals and tactical campaigns. Students will conduct a review of online metrics, compare marketing analytics vendors, and develop ways to communicate performance.

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Sections: Winter Quarter

CRN 4965
Credits
4.00
Day/Time/Location
01/03/22 -
03/11/22
Format
Online Async
Instructor

Sections: Winter Quarter

CRN 4966
Credits
4.00
Day/Time/Location
Format
Hybrid Online
Instructor

Tuition Rate

Per Credit: $744

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.