COMM 4326 - Digital Campaign Management
Any successful marketing or communication campaign — digital or traditional — is dependent on many factors, from its strategic beginnings through its final readout. However, perhaps the most critical factors driving the success of a digital campaign are rooted within the human, technical, and business processes through which that campaign comes to life. Assuming a foundational understanding of digital marketing techniques (i.e., web, search marketing, social media, etc.), this course will focus on the practical management of digital marketing and communication campaign efforts, including planning, management, and measurement. Pre-requisite: COMM 4321
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.