COMM 4327 (4 credits)

Digital Content Creation

Content is at the heart of any communication intervention, and creating quality digital content requires an understanding of how digital users experience and consume content. Whether driving consumer behavior or keeping co-workers engaged and effective, quality content will help deliver messages clearly and persuasively. In this course, students explore the relationships between the strategies that drive content creation, the tools used to deliver messages, and the theory behind making content work for the target audience. In addition to hands-on exposure to a variety of content creation tools, students will learn key components of visual communication, the principles of user experience design, and how to match tools to strategies.

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Sections: Autumn Quarter 2018

CRN 5042

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.