COMM 4327 - Writing Digital Content
Much of communicators' and marketers' messaging is conveyed through digital media. This course examines how the behavior of on-screen readers fundamentally differs from that of print readers and how that difference informs the process of creating and editing effective copy for a wide range of digital media, including traditional websites, mobile sites, online advertising, social media, and more. The course utilizes essential principles of content strategy and content marketing and applies them to the content creation process.
NOTE: This course is not offered this term. Please refer to the annual schedule for Organizational And Professional Communication to see the next time this course is offered.