MALS 4283 (4 credits)

Marketing the Arts, Audience Development and Retention

This course provides a strategic approach to audience and markets. Students study basic principles of marketing and audience identification. They build strategic marketing plans that are cohesive with the mission and programming of the organization, utilizing various forms of media. Audience characteristics are examined from various perspectives, and theories of creating commitment to the arts is studied. Students will create an arts marketing plan for an organization or event.

Register Now

Continuing Students

New Students
Call (303) 871-2291 or fill out the New Student Registration Form.

International Students
Check additional registration requirements

Sections: Autumn Quarter 2018

CRN 5014

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.