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MALS 4283 - Marketing the Arts, Audience Development and Retention

This course provides a strategic approach to audience and markets. Students study basic principles of marketing and audience identification. They build strategic marketing plans that are cohesive with the mission and programming of the organization, utilizing various forms of media. Audience characteristics are examined from various perspectives, and theories of creating commitment to the arts is studied. Students will create an arts marketing plan for an organization or event.


Winter 2018 - On campus (CRN - 4757)

Schedule Information

Textbooks and/or materials information for your course may be found at: ttp://

Please check Canvas one week before class begins for any pre-class assignments;

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