MALS 4283 (4 credits)

Marketing the Arts, Audience Development and Retention

This course provides a strategic approach to audience and markets. Students study basic principles of marketing and audience identification. They build strategic marketing plans that are cohesive with the mission and programming of the organization, utilizing various forms of media. Audience characteristics are examined from various perspectives, and theories of creating commitment to the arts is studied. Students will create an arts marketing plan for an organization or event.

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Sections: Autumn Quarter 2018

CRN 5014
Credits
4.00
Day/Time
Delivery
Online/Distance
Location
ONLINE

Tuition Rate

Per Credit: $686

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.