MALS 4285 (4 credits)

Basics of Arts and Culture Marketing

This course provides a strategic approach to audiences and markets through an arts and cultural lens. Students will study basic principles of marketing, audience characteristics, and theories of creating commitment to the arts.

Section(s): This course is not currently offered. Please see our annual schedule for future offerings.

Tuition Rate

Per Credit: $766

Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.