Certificate
Grad Certificate Header
Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.
At a Glance
Classes Begin
March 31
Term Length
10 Weeks
4 Course Certificate
Tuition
$13,344
6 Course Certificate
Tuition
$20,016
Format
Asynchronous and Hybrid Online
Admission
No GRE or GMAT
Duration
As few as 6 months
Duration
As few as 12 months
Top-Ranked University by U.S. News & World Report
Talk to an Enrollment Manager
Brian Cicero
303-871-4329
Schedule an appointment
Email me
Free Application
University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.
Skills You’ll Learn
Design effective marketing strategies for arts and culture programming
Identify, develop, and retain key audiences
Assess individual campaigns and broader marketing strategies
Curriculum
All students are required to complete a zero-credit Student Success Course.
| 4 Concentration Courses |
Graduate Certificate in Arts and Culture Marketing requires completion of 24 credit hours (6 courses).
All students are required to complete a zero-credit
|
4
Concentration Courses
|
2
Elective Courses
|
Featured Instructors
Sample Schedule
Plan your schedule to complete your graduate certificate. Finish quickly in just six months or take up to two years (four course certificate) or three years for a six-course certificate.
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| 4-Course Certificate Classes | 2 | 2 | 0 | 0 |
| 6-Course Certificate Classes | 3 | 3 | 0 | 0 |
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| 4-Course Certificate Classes | 1 | 1 | 2 | 0 |
| 6-Course Certificate Classes | 2 | 2 | 2 | 0 |
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| 4-Course Certificate Classes | 1 | 1 | 1 | 1 |
| 6-Course Certificate Classes | 1 | 2 | 2 | 1 |
Interested in a master’s degree?
Explore our Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing.
Take a Course Before You Apply
We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.
Career Outcomes
Predicted outcomes for graduates of Arts and Culture Marketing
Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.
Job Titles
Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager
Program Manager Salary: National Average
$86,065
(Glassdoor.com)
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
Résumé and cover letter guidance
Hear from Our Students
Theme: Job Satisfaction
Personal and Professional Growth
Our students are accomplished professionals who want to achieve even greater things – for themselves, for their family, for the organizations at which they work, and for their community. See how their experience at University College helped them grow personally and professionally.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Advisory Board
Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you’ll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
William Bellamy
William Bellamy
William Bellamy
William Bellamy
Senior Vice President of Global Water Services, CH2M Hill
William Bellamy
Accreditation
Higher Learning Commission
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.
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