Mindy Weinstein (M.B.A., Arizona State University) is the founder and CEO of Market MindShift, as well as a national speaker and digital marketing strategist. She co-authored The Marketing Avengers and Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill). Mindy is a contributor to SearchEngineJournal.com and StreetFightMag.com. Mindy has been quoted as an expert in The Huffington Post, The Washington Post and The Arizona Republic and featured on Bloomberg Radio. She is currently working on her Ph.D. in General Psychology with an Emphasis in Technology.