Marketing Communication (Certificate)
In the Marketing Communication certificate program, you’ll learn how to create digital marketing campaigns that are as innovative as they are integrated. Learn to build a campaign driven by strategic objectives that reaches your target market and delivers optimized results. The certificate program covers consumer behavior, market research, digital marketing, and communicating brand—all while developing powerful marketing campaigns and strategies. From developing strategic tactics to measuring their effectiveness, certificate courses explore how to work with or in teams to create compelling traditional and digital marketing campaigns. You’ll learn to:
- Design, manage, and measure persuasive, integrated, digital marketing communication campaigns
- Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing
- Measure marketing communication efforts and create plans to adjust future campaigns based on results
- Create strategies to elevate an organization’s or client’s marketing and branding efforts
Credits earned through this graduate certificate may apply toward a master's degree in Communication Management.
For more information about our graduation rates, the median debt of students who have completed the program, and other important information, please visit our website at http://www.du.edu/learn/certificates/disclosure/opc.html
The graduate Certificate of Advanced Study in Marketing Communication requires completion of 24 credit hours (6 courses).
Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
- COMM 4140 - Marketing Strategy and Process
- COMM 4301 - Branding & Market Positioning
- COMM 4321 - Digital Marketing Communication
- COMM 4324 - Web Analytics
Electives may be chosen from among all courses in Communication Management programs. You may also select courses from other University College graduate programs with approval from the academic director.
After you submit your academic plan, your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.
Popular electives for students pursuing Communication Management programs include:
- COMM 4002 - Effective Facilitation and Presentation
- COMM 4006 - Communicating Effectively in Groups and Teams
- COMM 4016 - Persuasion Methods & Techniques
- COMM 4020 - Communication in Professions and Organizations
- COMM 4035 - Intercultural Communication
- COMM 4045 - Applied Critical Thinking in Communication
- COMM 4050 - Communication and Society: Theories and Applications
- COMM 4144 - Public Relations Principles and Process
- COMM 4145 - Public Relations Writing and Tactics
- COMM 4150 - Dimensions of Reputation Management
- COMM 4155 - PR/Marketing Research and Measurement
- COMM 4222 - Negotiation Principles and Practice
- COMM 4318 - Mobile Marketing
- COMM 4320 - Integrating Social Media
- COMM 4323 - Email Marketing
- COMM 4325 - Essentials of Search Marketing
- COMM 4326 - Digital Campaign Management
- COMM 4327 - Writing for Digital Media
- COMM 4701 - Special Topics in COMM
Additional Elective courses available, please Design your custom plan for elective courses
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Careers in Marketing Communication Certificate
Director of Marketing, Marketing Manager, Digital Marketing Specialist, SEO Strategist, Communications Director, Web Analyst, Director of Marketing and Communications
Designing and deploying marketing campaigns; producing content; analyzing metrics and data; negotiating contracts; selecting appropriate tactics and strategies for campaigns; communicating with internal and external stakeholders; developing strategic marketing plans.
With a certificate in Marketing Communication, you can expect to excel in the communication field whether working for a private business, non-profit organization, government agency, or consulting firm. Positions such as Director of Marketing, Marketing Manager, Director of Communications, Digital Marketing Specialist, Web Analytics, and SEO Strategist will suit your newfound skillset.
Careers in Communication Management
Top communicators get the top rankings! Public relations specialists, marketing researchers, art directors, and marketing managers all placed among the top 100 best careers in a 2013 ranking by U.S. News & World Report. And although communication, public relations, and media jobs tend to be in larger, metropolitan areas, there is a trend that clearly shows a dispersal of job openings across the nation. Whether you're looking to enter creative services, mediation, media, training and development, or another communication field, the key is to prove ingenuity, resilience, and communication savvy.
Stay ahead of the curve!
New media, new technology, and new global opportunities are all the rage within the communication industry, as employers seek industrious professionals who have innovative skills and can bring something new and dynamic to the table. By next year, total marketing spend will have shifted drastically: interactive online marketing will reach $55 billion and search marketing will grow 15% per year to reach $32 billion. Those with an innate ability to generate creative solutions, think innovatively, and market themselves will likely excel within the organizational and professional communication field.
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- Email University College or call 303-871-2291 or 800-347-2042
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