Arts Development and Program Management (Master's)
Designed and developed for professionals in the arts and culture field, this concentration provides best practices for funding, marketing, and planning events for the arts. Build your leadership knowledge and learn about arts administration, program management, and fundraising. As the arts and culture landscape continues to thrive, particularly in local economics, you’ll need practical, hands-on experience managing the arts. You’ll learn how to:
- Plan events that promote the arts
- Determine, develop, and retain key audiences
- Build a strategic marketing plan using various forms of media
- Gain funding through grants, fundraising, and donations
In this master's concentration, you’ll gain the tools and strategies to effectively plan, sustain, and develop strategic marketing and funding opportunities for both non-profit and for-profit organizations.
MLS in Arts And Culture with a concentration in Arts Development and Program Management requires completion of 48 credit hours (12 courses)Core courses - 20 qtr. hrs
Core courses help students to understand the scope of activity, historical development, future direction and trends, and typical types and roles of organizations that operate within a career field. The Capstone course is the culminating academic endeavor of our degree programs, in which students explore a problem or issue within their field of study.
- MALS 4470 - Arts & Culture: History, Context, and Trends
- MALS 4480 - Arts & Culture: Best Practices and Practical Skills
- MALS 4490 - Cultural Participation and Program Planning
- MALS 4905 - Graduate Social Research Methods
- MALS 4901 - Capstone Project
- MALS 4902 - Capstone Seminar
- MALS 4904 - Interdisciplinary Capstone Seminar
Concentration courses allow students to focus on a specific professional area within the larger industry sector in which they are working or wish to work, and master the skills needed to excel in that area.
- MALS 4280 - Funding the Arts and Program Development
- MALS 4281 - Event Planning
- MALS 4283 - Marketing the Arts, Audience Development and Retention
- MALS 4284 - Arts & Culture Entrepreneurism
Electives may be chosen from among all courses in Arts And Culture programs. You may also select courses from other University College graduate programs with approval from the academic director.
After you submit your academic plan, your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.
Popular electives for students pursuing Arts And Culture programs include:
- MALS 4050 - World Visual and Performance Art
- MALS 4070 - The Writing Life: Concepts, Practices, and Professionalism
- MALS 4080 - Literary Genres for Writers: Drama, Fiction, Creative Nonfiction, Poetry
- MALS 4270 - Writing & Healing
- MALS 4444 - Emerging Trends in Art
- MALS 4740 - Natural Science & Literature
- MALS 4745 - Children's Literature
- MALS 4750 - Literature to Film
- MALS 4755 - World Literature
- MALS 4880 - From Romance to Realism
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Careers in Arts Development and Program Management
Agent, Arts Administrator, Arts Advocate, Arts Entrepreneur, Community Arts Coordinator, Development Director; Event Planner, Event Promoter, Festival Organizer, Gallery Owner, Government Arts Program Manager, Lobbyist
Administering arts education and outreach programs; advocating for arts policies and programs; developing budgets and production timelines; maintaining contact and donor databases; managing employees and volunteers; negotiating contracts; overseeing arts facilities and venues; participating in strategic planning and development processes; planning promotional, fundraising, and other special events; recruiting and scouting artistic talent; securing financial and promotional support for creative endeavors
Arts, literature, and culture have a huge economic impact in the US, not to mention an important role in the human experience. According to the publication “Arts & Economic Prosperity IV,” nationally, the industry generated $135.2 billion of economic activity every year and supports 4.13 million full-time jobs. Among those employed in the arts are a select group of professionals who help to manage education, enrichment, development, and outreach programs in support of creative and cultural endeavors. Openings in this field can be found in government, non-profit, and arts-centric business worldwide, and offer fulfilling careers that ensure continued access to and appreciation for creative expression.
Careers In Arts and Culture
Apply creativity to any job!
Depending on the size of your arts or culture organization, your function may vary from specific to broad with a wide range of duties in between. Whether you're working in writing, event planning, financial planning, fundraising, marketing, technology administration, or production, your love for the arts combined with a master's degree or graduate certificate will prepare you for a job within the arts industry. From negotiations to marketing, budget planning to production, an arts management career for a non-profit, entrepreneurial, or commercial enterprise is ideal for current or aspiring leaders within the arts and culture community who also seek a business background.
Add a splash of color to your career.
Demand for artists with technology skills is expected to increase, particularly for computer and mobile graphic artists. Combine the arts development and program management option with a web design or project management background from the Information and Communication Technology program, or pair your skills with fundraising or marketing. Have a passion for the written word? Try your hand at being a professional full-time writer (70% are self-employed) or work for an online publication or publishing house specializing in e-books. If you'd rather craft your own position and open an art gallery, you're in luck: annual revenues for retail art dealers increased 40% over the past five years, according to US Economic Census data. Sounds like a creative avenue worth exploring!
Where are they now?
Arts and Culture program graduates hold titles such as Communication Manager, Copy Editor, Proofreader, Freelance Author, Teacher, Consultant, Paralegal Assistant, and Library Director for companies or organizations such as Employment Publishing Inc., St. Petersburg College, The Boeing Company, Aurora Public Schools, Denver County School District, City of Pasadena, CIG Media Group, LDS Family Services, CH2M Hill, and Michelman & Robinson.
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