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Master’s Concentration

Arts and Culture Outreach and Advocacy

Develop skills needed to cultivate connections and advocate for arts and culture in communities of all kinds. In this program, you’ll learn to design engaging events and targeted programs, apply entrepreneurial thinking to help both nonprofit and for-profit organizations develop a strong community presence, and develop effective approaches to secure grant support. Be an advocate for the arts, prepared with the knowledge needed to thrive.

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At a Glance

Classes Begin
June 17

Term Length
10 Weeks

Master's Degree

Asynchronous and Hybrid Online
As few as 18 months

Top-Ranked University

U.S. News & World Report Rankings

Brian Cicero

Talk to an Enrollment Manager

Free Application


University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You’ll Learn

Design events and programs that cultivate community connections
Develop proposals to secure grant support for outreach and advocacy initiatives
Build a strategic marketing plan using various forms of media


Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Outreach and Advocacy requires completion of 48 credit hours (12 courses).


Core Courses




Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

MALS 4475 Organizational Vibrancy and Measurement
MALS 4480 Arts and Culture: Best Practices and Practical Skills
MALS 4485 Legal Landscape of Arts and Culture
MALS 4905 Graduate Social Research Methods
MALS 4901 Capstone Project 
MALS 4902 Capstone Seminar
MALS 4904 Interdisciplinary Capstone Seminar 
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4281 Event Planning
MALS 4284 Arts and Culture Entrepreneurship
MALS 4470 Arts and Culture: History, Context, and Trends
MALS 4490 Arts and Culture Programs for Social Impact
Elective Courses

Popular electives for students in the Arts and Culture Management program include:

MALS 4050 World Visual and Performance Art
MALS 4283 Strategic Marketing Planning for Arts and Culture
MALS 4285 Basics of Arts and Culture Marketing
MALS 4286 Social Media and Digital Marketing for Arts and Culture
MALS 4287 Managing Demand and Pricing for Arts and Culture
MALS 4340 Arts and Culture Leadership for Social Change
MALS 4444 Emerging Trends in Visual and Performance Art

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other University College graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

Featured Instructors

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

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Interested in a graduate certificate?

Explore our four and six course graduate certificates in Arts and Culture Outreach and Advocacy.

Take a Course Before You Apply


We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Arts and Culture Outreach and Advocacy

Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.

Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average



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Theme: Job Satisfaction

Arts and Culture Management

“The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing.” —Tim Vacca, graduate.

Flexible Online Classes


We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5



Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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