M
Access personal records, make payments, and see your schedule.

Get into your courses through our learning management system.

Access your university emails.

More resources you may be looking for:

Certificate

Public Relations

Spread your message and manage the reputation of organizations, brands, and individuals. In this certificate program, you’ll learn to connect with influencers, leverage mass media, and choose engaging digital tactics that help spread your message. Gain hands-on experience in researching target markets, developing public relations and communication plans, and measuring the results of your efforts.

Earn a graduate degree and certificate at the same time.

We're Here To Help

Please enable JavaScript in your browser to complete this form.
Name
Address

*Indicates a required field.

At a Glance

Classes Begin
June 17

Term Length
10 Weeks

4 Course Certificate
Tuition

$13,344

6 Course Certificate
Tuition

$20,016

Format
Online

Admission
No GRE or GMAT

Duration
As few as 6 months

Duration
As few as 12 months

Top-Ranked University

U.S. News & World Report Rankings

Brian Cicero

Talk to an Enrollment Manager

Free Application

https://universitycollege.du.edu/wp-admin/post.php?post=238761&action=edit

University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You’ll Learn

Craft targeted messages that connect with your target markets

Develop persuasive PR and communication plans

Analyze and assess the reach and impact of your message

Curriculum

Specialized Graduate Certificate in Certificate of Advanced Study in Public Relations requires completion of 16 credit hours (4 courses).

4
Concentration Courses
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4144 Strategic Public Relations
COMM 4145 Public Relations Writing and Content Creation
COMM 4150 Reputation Management & Crisis Communication
COMM 4154 Media Channels and Technology

Graduate Certificate in Certificate of Advanced Study in Public Relations requires completion of 24 credit hours (6 courses).

 

5
Concentration Courses
 
 
1
Elective Courses
 

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4144 Strategic Public Relations
COMM 4145 Public Relations Writing and Content Creation
COMM 4146 Ethics in Public Relations
COMM 4150 Reputation Management & Crisis Communication
COMM 4154 Media Channels and Technology

Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4016 Persuasion and Influence
COMM 4035 Cultural Intelligence through Communication
COMM 4301 Brand Management Strategies
COMM 4320 Social Media Strategy
COMM 4321 Integrated Digital Marketing
COMM 4324 Marketing Analytics

Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Featured Instructors

Sample Schedule

Plan your schedule to complete your graduate certificate. Finish quickly in just six months or take up to two years (four course certificate) or three years for a six-course certificate.

Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 2 2 0 0
6-Course Certificate Classes 3 3 0 0
Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 1 1 2 0
6-Course Certificate Classes 2 2 2 0
Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 1 1 1 1
6-Course Certificate Classes 1 2 2 1

Interested in a master’s degree?

Explore our Master of Arts in Communication Management with a concentration in Public Relations.

Take a Course Before You Apply

https://universitycollege.du.edu/wp-admin/post.php?post=238837&action=edit

We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Public Relations

Public relations professionals can expect to see a 10% growth of employment as organizations continue to a maintain a public image, according to the U.S. Bureau of Labor Statistics. The continued rise of social media will contribute to employment growth for public relations professionals.

opportunities at larger public relations firms and organizations with larger media exposure. According to Forbes, industries with the highest percentage of PR professionals include civic, professional, scientific and technical organizations.

U.S. News and World Report ranked Public Relations Specialist #2 in Best Creative & Media Jobs for factors such as salary and job market.


Job Titles

Communications Director
Community Relations Director
Public Relations Specialist
Public Affairs Director
Public Relations Director
Public Relations Manager
Consultant

Public Relations Director Salary: National Average

$90,585

(U.S. Bureau of Labor Statistics)

Get Ahead with Career Services

 

One-on-one career coaching and mock interviews

 

Job database dedicated to DU students and alumni

 

Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction

Communication Management

​”I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself.” —Martha Brown, graduate.

Flexible Online Classes

https://universitycollege.du.edu/wp-admin/post.php?post=238516&action=edit

We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5

Advisory Board

Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
DU Badge wide

Megan Castle

Communications Manager, Department of Transportation

DU Badge wide

Erin Iwata

VP, Digital Marketing Heinrich Marketing

DU Badge wide

Rich Khleif

Senior Director-Communications, Connections, & Customer, Insights Oracle

DU Badge wide

Lora Ledermann

Scream Agency

DU Badge wide

Andy Mountain

President, GBSM

DU Badge wide

Bob Noguiera

Director Human Resources, West Division Comcast Cable

DU Badge wide

Julie Reeves

Vice President Marketing, Rachio

Accreditation

 


Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

Take the Next Step

https://universitycollege.du.edu/wp-admin/post.php?post=239239&action=edit