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Certificate

Arts and Culture Marketing

Enhance your knowledge of identifying key audiences and leveraging strategic marketing to reach them in this program designed for marketers in the arts and culture sector. You’ll learn to build and assess marketing efforts on behalf of arts and culture organizations, both nonprofit and for-profit. Whether pursuing digital communication or more traditional promotional initiatives, find ways to reach and retain your target market.

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At a Glance

Classes Begin
June 17

Term Length
10 Weeks

4 Course Certificate
Tuition

$13,344

6 Course Certificate
Tuition

$20,016

Format
Asynchronous and Hybrid Online

Admission
No GRE or GMAT

Duration
As few as 6 months

Duration
As few as 12 months

Top-Ranked University

U.S. News & World Report Rankings

Brian Cicero

Talk to an Enrollment Manager

Free Application

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University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You’ll Learn

Create strategic marketing plans for arts and culture organizations

Identify and retain target markets

Assess performance of marketing strategies and campaigns

Curriculum

Specialized Graduate Certificate in Arts and Culture Marketing requires completion of 16 credit hours (4 courses).

4
Concentration Courses
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4283 Strategic Marketing Planning for Arts and Culture
MALS 4285 Basics of Arts and Culture Marketing
MALS 4286 Social Media and Digital Marketing for Arts and Culture
MALS 4287 Managing Demand and Pricing for Arts and Culture

Graduate Certificate in Arts and Culture Marketing requires completion of 24 credit hours (6 courses).

4
Concentration Courses
2
Elective Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4283 Strategic Marketing Planning for Arts and Culture
MALS 4285 Basics of Arts and Culture Marketing
MALS 4286 Social Media and Digital Marketing for Arts and Culture
MALS 4287 Managing Demand and Pricing for Arts and Culture

Elective Courses

Popular electives for students in the Arts and Culture Management program include:

MALS 4050 World Visual and Performance Art
MALS 4281 Event Planning
MALS 4284 Arts and Culture Entrepreneurship
MALS 4340 Arts and Culture Leadership for Social Change
MALS 4444 Emerging Trends in Visual and Performance Art
MALS 4470 Arts and Culture: History, Context, and Trends
MALS 4475 Organizational Vibrancy and Measurement
MALS 4480 Arts and Culture: Best Practices and Practical Skills
MALS 4485 Legal Landscape of Arts and Culture
MALS 4490 Arts and Culture Programs for Social Impact

Electives may be chosen from among all courses in the Arts and Culture Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Featured Instructors

Sample Schedule

Plan your schedule to complete your graduate certificate. Finish quickly in just six months or take up to two years (four course certificate) or three years for a six-course certificate.

Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 2 2 0 0
6-Course Certificate Classes 3 3 0 0
Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 1 1 2 0
6-Course Certificate Classes 2 2 2 0
Year 1 Q1 Q2 Q3 Q4
4-Course Certificate Classes 1 1 1 1
6-Course Certificate Classes 1 2 2 1

Interested in a master’s degree?

Explore our Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing.

Take a Course Before You Apply

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We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Arts and Culture Marketing

Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.

Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average

$86,065

(Glassdoor.com)

Get Ahead with Career Services

One-on-one career coaching and mock interviews

Job database dedicated to DU students and alumni

Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction

Arts and Culture Management

“The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing.” —Tim Vacca, graduate.

Flexible Online Classes

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We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5

Accreditation

 


Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

Take the Next Step

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