Master’s Concentration

Arts and Culture Marketing

Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.

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Top-ranked, career-focused education in a flexible format.

Flexible

Career-Focused Skills

Personalized

Stackable Credentials

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At a Glance

Classes Begin
January 6

Term Length
10 Weeks

Master's Tuition
$835 per credit hour

Format
Asynchronous and Hybrid Online

Admission
No GRE or GMAT

Duration
As few as 18 months

Top-Ranked University

U.S. News & World Report Rankings

Connect with an Advisor

Chris Heriza
Text Me at 303-900-0375
Email Me
Call Me
Schedule an Appointment

Skills You’ll Learn

Design effective marketing strategies for arts and culture programming

Identify, develop, and retain key audiences

Assess individual campaigns and broader marketing strategies

Curriculum

Annual Schedule5

Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing requires completion of 48 credit hours (12 courses).

5

Core Courses

4

Concentration
Courses

3

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

MALS 4475	Organizational Vibrancy and Measurement
MALS 4480	Arts and Culture: Best Practices and Practical Skills
MALS 4485	Legal Landscape of Arts and Culture
MALS 4905	Graduate Social Research Methods
MALS 4901	Capstone Project
OR
MALS 4902	Capstone Seminar
OR
MALS 4904	Interdisciplinary Capstone Seminar

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4283	Strategic Marketing Planning for Arts and Culture
MALS 4285	Basics of Arts and Culture Marketing
MALS 4286	Social Media and Digital Marketing for Arts and Culture
MALS 4287	Managing Demand and Pricing for Arts and Culture

Elective Courses

Popular electives for students in the Arts and Culture Management program include:

MALS 4050	World Visual and Performance Art
MALS 4281	Event Planning
MALS 4284	Arts and Culture Entrepreneurship
MALS 4340	Arts and Culture Leadership for Social Change
MALS 4444	Emerging Trends in Visual and Performance Art
MALS 4470	Arts and Culture: History, Context, and Trends
MALS 4490	Arts and Culture Programs for Social Impact

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other University College graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

More Electives5