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Master’s Concentration

User Experience Strategy

In our current engagement economy, effectively moving an audience lies at the intersection of communication and technology. In this master’s degree concentration, you will learn to think critically and strategically about the user experience in a way that enables greater innovative agility across all communication platforms. Gain skills to manage and direct cross-functional teams equipped to defend technology, marketing, and communication decisions using data generated from deep user journey and user experience analysis.

 

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At a Glance

Classes Begin
April 1

Term Length
10 Weeks

Master's Degree
Tuition
$38,688

Format
Online

Admission
No GRE or GMAT

Duration
As few as 18 months

Top-Ranked University

U.S. News & World Report Rankings

Brian Cicero

Talk to an Enrollment Manager

Brian Cicero
303-871-4329
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Free Application

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University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You’ll Learn

Analyze the components and implications of user experience design across communication channels.

Use critical analysis to manage the strategy and execution of interactive experiences and how users are impacted by these experiences.

Analyze user-journey data to measure and inform decisions across platforms and channels.

Curriculum

Master of Arts in Communication Management with a concentration in User Experience Strategy requires completion of 48 credit hours (12 courses).

 

All students are required to complete a zero-credit
Student Success Course.

4

Core Courses

5

Concentration
Courses

3

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

COMM 4045 Applied Critical Thinking in Communication
COMM 4900 Communication Inquiry, Analysis, and Trends
COMM 4905 Storytelling through Research and Measurement
COMM 4920 Portfolio Capstone
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4306 UX Strategies and Methods
COMM 4307 Developing Content for UX
COMM 4308 UX Team Management
COMM 4309
Service Design
COMM 4324 Marketing Analytics
Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4006 Building High-Performing Teams
COMM 4301 Brand Management Strategies
COMM 4318 Mobile Marketing
COMM 4325 Search Marketing
ICT 4505 Website Design and Management

Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals.

 

Featured Instructors

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master’s degree—finish in as few as 18 months or take up to five years.

Year 1 Q1 Q2 Q3 Q4
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Year 2 Q1 Q2 Q3 Q4
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Year 1 Q1 Q2 Q3 Q4
Classes 1 2 1 2
Year 2 Q1 Q2 Q3 Q4
Classes 1 2 1 2
Year 1 Q1 Q2 Q3 Q4
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Year 2 Q1 Q2 Q3 Q4
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Year 3 Q1 Q2 Q3 Q4
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Interested in a graduate certificate?

Explore our four and six course graduate certificates in User Experience Strategy.

Take a Course Before You Apply

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We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of User Experience Strategy

Job growth for user experience professionals is expected to rise nearly 15% over the next 10 years, according to Dice.

Rising consumer expectations is forcing companies to invest in design and user experience, according to CMO.

Nearly three-quarters of companies not conducting user experience testing will be doing so in the next few years, putting UX professionals in high demand, according to ExperienceDynamics.


 

 

 

 

Job Titles

 
 
Lead UX Content Strategist
Sr. Product Manager UX
Group Marketing Manager
User Experience Manager
 

 

 

 

User Experience Manager Salary: National Average

$119,706

(Glassdoor.com)

Get Ahead with Career Services

 

One-on-one career coaching and mock interviews

 

Job database dedicated to DU students and alumni

 

Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction

Communication Management

“I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself.” —Martha Brown, graduate.

Flexible Online Classes

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We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5

Advisory Board

Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
DU Badge wide

Megan Castle

Communications Manager, Department of Transportation

DU Badge wide

Erin Iwata

VP, Digital Marketing Heinrich Marketing

DU Badge wide

Rich Khleif

Senior Director-Communications, Connections, & Customer, Insights Oracle

DU Badge wide

Lora Ledermann

Scream Agency

DU Badge wide

Andy Mountain

President, GBSM

DU Badge wide

Bob Noguiera

Director Human Resources, West Division Comcast Cable

DU Badge wide

Julie Reeves

Vice President Marketing, Rachio

Accreditation

 


Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

Take the Next Step

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