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Master’s Concentration

AI Strategy and Application in Communication

Apply the power of artificial intelligence (AI) to your organization’s communications efforts. In this program, you’ll gain a solid working knowledge of AI’s capabilities and limitations, alongside practical skills for implementing AI-powered solutions. Become fluent in ethical and compliance considerations so you can promote responsible AI practices. Learn how to apply leading-edge AI tools and strategies to achieve internal and external communications goals. You’ll build hands-on skills in using AI technology to solve real-world communication challenges and gain actionable insights into AI-driven communication strategies that drive engagement, enhance audience segmentation, and optimize content delivery.

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At a Glance

Classes Begin
June 17

Term Length
10 Weeks

Master's Degree

As few as 18 months

Top-Ranked University

U.S. News & World Report Rankings

Brian Cicero

Talk to an Enrollment Manager

Free Application


University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You’ll Learn

Assess the strategic potential of AI in different communication contexts

Develop strategies for effective and responsible AI use

Apply AI tools to real-world communication challenges


Master of Arts in Communication Management with a concentration in AI Strategy and Application in Communication requires completion of 48 credit hours (12 courses).



Core Courses




Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

COMM 4045 Applied Critical Thinking in Communication
COMM 4900 Communication Inquiry, Analysis, and Trends
COMM 4905 Storytelling through Research and Measurement
COMM 4920 Portfolio Capstone
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

ICT 4700 AI Concepts, Capabilities, and Tools
ICT 4705 AI Ethics, Policy, & Governance
COMM 4510 Strategic Application of AI for Communication
COMM 4515 Developing Communications Solutions with AI Tools
Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4324 Marketing Analytics
COMM 4030 Managing Learning in Organizations
COMM 4016 Persuasion and Influence
COMM 4002 Dynamic Presentation and Training Methods

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other University College graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

Featured Instructors

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

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Interested in a graduate certificate?

Explore our four and six course graduate certificates in AI Strategy and Application in Communication.

Interested in a digital badge?

Learn about badge requirements, how to apply, and more!

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Search and Mobile Marketing

Badge Requirements

Complete the following two courses with a grade of A− or above:

COMM 4325 Search Marketing
COMM 4318 Mobile Marketing



Digital Content Strategy & Optimization

Badge Requirements

Complete the following two courses with a grade of A− or above:

COMM 4320 Social Media Strategy
COMM 4321 Integrated Digital Marketing



Data-Driven Storytelling

Badge Requirements

Complete the following two courses with a grade of A− or above:

COMM 4324 Marketing Analytics
COMM 4905 Storytelling through Research and Measurement



Strategic Marketing & Brand Management

Badge Requirements

Complete the following two courses with a grade of A− or above:

COMM 4140 Marketing Strategy and Process
COMM 4301 Brand Management Strategies



Take a Course Before You Apply

We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of AI Strategy and Application in Communication

Generative AI is anticipated to become a $1.3 trillion market by 2032, according to Bloomberg Intelligence.

A recent survey finds 68% of communicators are now using AI regularly in their daily work.

35% of businesses are now leveraging AI for content production, according to a Forbes Advisor survey.

Job Titles

AI Communications Strategist
AI Ethics and Communications Specialist
AI Change Management Consultant
AI Marketing Strategist

AI Content Creator
AI Marketing Analyst
AI Creative Director




AI Marketing Strategist Salary: National Average



Get Ahead with Career Services


One-on-one career coaching and mock interviews


Job database dedicated to DU students and alumni


Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction

Communication Management

“I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself.” —Martha Brown, graduate.

Flexible Online Classes


We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Online Experience5

Advisory Board

Our programs are developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
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Megan Castle

Communications Manager, Department of Transportation

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Erin Iwata

VP, Digital Marketing Heinrich Marketing

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Rich Khleif

Senior Director-Communications, Connections, & Customer, Insights Oracle

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Lora Ledermann

Scream Agency

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Andy Mountain

President, GBSM

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Bob Noguiera

Director Human Resources, West Division Comcast Cable

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Julie Reeves

Vice President Marketing, Rachio



Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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