Marketing Communication
Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You'll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.
At a Glance
Skills You'll Learn
Design, manage, and measure persuasive digital marketing campaigns
Assess the current scope and predict future trends in marketing
Prove ROI by measuring the impact of communication efforts
Curriculum
Master of Arts in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses)
Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs with approval from the academic director.
Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.
Sample Schedule
Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 1 | 2 | 1 | 2 |
| Year 2 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 1 | 2 | 1 | 2 |
Take a Course Before You Apply
We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.
Career Outcomes
Predicted outcomes for graduates of Marketing Communication
Projected employment growth within the marketing industry is expected to increase by 13% over the next four years, according to U.S. Bureau of Labor Statistics.
A report done by University College and the Business Marketing Association of Colorado found that 46% of hiring managers say that their hiring pools are smaller than they like. The report also found that hiring managers are looking for candidates with a comprehensive skillset including content marketing, marketing automation, data analysis, and email marketing.
U.S. News & World Report ranks Marketing Manager #1 on their “Best Sales and Marketing” job list for factors such as job market, upward mobility, and salary.
Job Titles
Director of Marketing Salary: National Average
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
Résumé and cover letter guidance
Hear from Our Students
"I think the return on investment for me is very tangible. It helped me get a higher-level role and it helped me secure a better life for myself." —Martha Brown, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Advisory Board
Our programs our developed and updated with the input of advisory boards composed of industry leaders and employers. This ensures that you'll learn what employers are looking for, and gain the most current information with a view to future industry trends, connecting you to future success.
Featured Faculty
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Accreditation
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.