Media Channels and Technology

This course will focus on the increasing role technology and analytics play in the public relations profession. Data-driven decision-making is now essential to the development of public relations strategy and tactics. This course will expose students to engagement across media channels—including owned, shared, paid, and earned media—as well as techniques and strategies for the effective use of technology for tracking, planning, and engaging audiences. This course will position students to lead strategic, data-driven decision-making in the public relations field. The course will also provide students with the tools necessary to engage new media and technology effectively in public relations.