MALS 4287 (4 credits)
Managing Demand and Pricing for Arts and Culture
Tomorrow's arts leaders need to be prepared to face the emotional subject of pricing in a way that is responsive to the community yet supports a sustainable business model. This class takes an evidence-based approach to determining the demand for arts and culture programming and setting prices for programs and events offered by arts and culture organizations. Students will explore dynamic pricing strategies, approaches to communicating the relationship between price and value, and how artistic and cultural programming enriches the broader community.
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Sections: Summer Quarter 2024
CRN 1872
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.
Tuition Rate
Per Credit:
Additional Fees
Technology Fee: $4/credit hour for each class taken for credit
Questions?
Call 303-871-2291 or 1-800-347-2042 or email ucolsupport@du.edu.
Join the Classroom
Please check Canvas one week before
class begins for any pre-class
assignments.