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MALS 4287 (4 credits)

Managing Demand and Pricing for Arts and Culture

Tomorrow's arts leaders need to be prepared to face the emotional subject of pricing in a way that is responsive to the community yet supports a sustainable business model. This class takes an evidence-based approach to determining the demand for arts and culture programming and setting prices for programs and events offered by arts and culture organizations. Students will explore dynamic pricing strategies, approaches to communicating the relationship between price and value, and how artistic and cultural programming enriches the broader community.

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Sections: Summer Quarter 2024

CRN 1872
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Summer Quarter 2024

CRN 4796
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Summer Quarter 2024

CRN 1510
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Winter Quarter 2024

CRN 1872
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Winter Quarter 2024

CRN 4796
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Winter Quarter 2024

CRN 1510
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Summer Quarter 2023

CRN 1872
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Summer Quarter 2023

CRN 4796
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Sections: Summer Quarter 2023

CRN 1510
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Ford, Jennifer M.

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

Questions?

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Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.