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COMM 4321 (4 credits)

Integrated Digital Marketing

At an ever-increasing rate, consumers use digital media to live, to work, and to play. Digital marketing leverages digital media and technologies allowing brands to promote their products and services to very targeted audiences at key online touchpoints in highly measurable ways. This course takes a deep dive into digital marketing strategies and provides an expansive grasp of digital marketing tactics. Students will analyze the digital marketplace and make strategic decisions about which tactics will have greatest impact, how to integrate them into the marketing mix, and ultimately how to use digital marketing to achieve overarching marketing goals. Required pre-requisites: COMM 4140

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Sections: Summer Quarter 2024

CRN 1595
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2024

CRN 4896
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2024

CRN 4634
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2024

CRN 5177
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Summer Quarter 2024

CRN 1399
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Spring Quarter 2024

CRN 1595
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Spring Quarter 2024

CRN 4896
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Spring Quarter 2024

CRN 4634
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Spring Quarter 2024

CRN 5177
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Spring Quarter 2024

CRN 1399
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Winter Quarter 2024

CRN 1595
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Winter Quarter 2024

CRN 4896
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Winter Quarter 2024

CRN 4634
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Winter Quarter 2024

CRN 5177
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Winter Quarter 2024

CRN 1399
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Autumn Quarter 2023

CRN 1595
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Autumn Quarter 2023

CRN 4896
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Autumn Quarter 2023

CRN 4634
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Autumn Quarter 2023

CRN 5177
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Autumn Quarter 2023

CRN 1399
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Summer Quarter 2023

CRN 1595
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2023

CRN 4896
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2023

CRN 4634
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2023

CRN 5177
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Sections: Summer Quarter 2023

CRN 1399
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Stafford, Catherine E. (Keri)

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

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