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COMM 4324 (4 credits)

Marketing Analytics

Marketing analytics leverages business metrics to better understand marketing performance and return on investment (ROI). Through data analysis, attribution modeling, and reporting, marketers are able to measure and optimize their initiatives. This class focuses on developing a performance measurement system for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Key performance indicators are tied to marketing goals and tactical campaigns. Students will conduct a review of online metrics, compare marketing analytics vendors, and develop ways to communicate performance.

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Sections: Summer Quarter 2024

CRN 1596
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2024

CRN 4897
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2024

CRN 4636
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2024

CRN 5178
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2024

CRN 1400
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2024

CRN 5861
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Spring Quarter 2024

CRN 1596
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Spring Quarter 2024

CRN 4897
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Spring Quarter 2024

CRN 4636
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Spring Quarter 2024

CRN 5178
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Spring Quarter 2024

CRN 1400
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Spring Quarter 2024

CRN 5861
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Winter Quarter 2024

CRN 1596
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Winter Quarter 2024

CRN 4897
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Winter Quarter 2024

CRN 4636
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Winter Quarter 2024

CRN 5178
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Winter Quarter 2024

CRN 1400
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Winter Quarter 2024

CRN 5861
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Autumn Quarter 2023

CRN 1596
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Autumn Quarter 2023

CRN 4897
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Autumn Quarter 2023

CRN 4636
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Autumn Quarter 2023

CRN 5178
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Autumn Quarter 2023

CRN 1400
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Autumn Quarter 2023

CRN 5861
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2023

CRN 1596
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2023

CRN 4897
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2023

CRN 4636
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2023

CRN 5178
Credits
4
Dates/Time/Location
Format
Hybrid Online
Instructor
Haas, Elisabeth M. (Lisa)

Sections: Summer Quarter 2023

CRN 1400
Credits
4
Dates/Time/Location
Format
Online Asynchronous
Instructor
Weinstein, Melinda D.

Sections: Summer Quarter 2023

CRN 5861
Credits
4
Dates/Time/Location
Format
Hybrid
Instructor
Haas, Elisabeth M. (Lisa)

Tuition Rate

Per Credit:

 


Additional Fees
Technology Fee: $4/credit hour for each class taken for credit

Questions?

Be Ready

Make sure you have the correct textbooks and/or materials.
Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.