Dr. Victoria O’Malley (EdD, Northeastern University; MA in Publishing, Oxford Brookes University; BA in Journalism, University of Arizona) has marketing experience in non-profit, B2B, and B2C environments, with particular focus on higher education marketing. Victoria aims to bring together theory and practice as a scholar-practitioner with research interests in branding, student satisfaction, and online education. Victoria serves as the Chief Marketing Officer at Colorado School of Mines and previously led marketing and branding efforts at the University of Colorado Denver as the Assistant Vice Chancellor of Marketing and Brand Strategy and prior to that, as the Senior Director of Marketing and Communications at the University of Denver’s University College. She is a freelance marketing consultant and offers strategic insights, creative tactics, and analytics knowledge to students, stakeholders, and clients. Students appreciate Victoria’s responsiveness and knowledge in the subject.