Arts and Culture Marketing
Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.
At a Glance
Free Application
University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.
Skills You'll Learn
Design effective marketing strategies for arts and culture programming
Identify, develop, and retain key audiences
Assess individual campaigns and broader marketing strategies
Curriculum
Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing requires completion of 48 credit hours (12 courses).
All students are required to complete a zero-credit Student Success Course.
Elective courses may be chosen from among non core and concentration courses in the Arts and Culture Management program, and you may also select courses in other University College graduate programs.
Your academic advisor will help you select electives that align with your career and personal goals.
Sample Schedule
Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 2 | 2 | 2 | 2 |
| Year 2 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 2 | 2 | 0 | 0 |
| Year 1 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 1 | 2 | 1 | 2 |
| Year 2 | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Classes | 1 | 2 | 1 | 2 |
Interested in a graduate certificate?
Explore our four and six course graduate certificates in Arts and Culture Marketing.
Take a Course Before You Apply
We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.
Career Outcomes
Predicted outcomes for graduates of Arts and Culture Marketing
Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.
Job Titles
Program Manager Salary: National Average
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
Résumé and cover letter guidance
Hear from Our Students
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"The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing." —Tim Vacca, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Featured Instructors
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Accreditation
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.