Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.
At a Glance
Skills You'll Learn
Design effective marketing strategies for arts and culture programming
Identify, develop, and retain key audiences
Assess individual campaigns and broader marketing strategies
Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.
Program Manager Salary: National Average
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"The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing." —Tim Vacca, graduate.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
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University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.