Master's Concentration

Arts and Culture Marketing

Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.

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At a Glance

Classes Begin
January 8
Format
Asynchronous and Hybrid Online
Term Length
10 Weeks
Admission
No GRE or GMAT
Master's Degree
Tuition
$38,688
Time
As few as 18 months
U.S. News Best Colleges
Top-Ranked University

U.S. News & World Report Rankings
Chris Heriza
Talk to an Enrollment Manager

Chris Heriza

Free Application


University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Skills You'll Learn


Design effective marketing strategies for arts and culture programming


Identify, develop, and retain key audiences


Assess individual campaigns and broader marketing strategies

Curriculum

Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing requires completion of 48 credit hours (12 courses).

All students are required to complete a zero-credit Student Success Course.

5
Core Courses
4
Concentration Courses
3
Elective Courses

Elective courses may be chosen from among non core and concentration courses in the Arts and Culture Management program, and you may also select courses in other University College graduate programs.

Your academic advisor will help you select electives that align with your career and personal goals.

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

Time to Completion
Year 1 Q1 Q2 Q3 Q4
Classes 2 2 2 2
Year 2 Q1 Q2 Q3 Q4
Classes 2 2 0 0
Year 1 Q1 Q2 Q3 Q4
Classes 1 2 1 2
Year 2 Q1 Q2 Q3 Q4
Classes 1 2 1 2

Interested in a graduate certificate?


Explore our four and six course graduate certificates in Arts and Culture Marketing.

Take a Course Before You Apply


We know how important it is to get started when you're ready and that's why you can enroll in a course before you officially apply.

Career Outcomes

Predicted outcomes for graduates of Arts and Culture Marketing


Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.


Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.


Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.

Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average

$86,065
(Glassdoor.com)

Get Ahead with Career Services


One-on-one career coaching and mock interviews


Job database dedicated to DU students and alumni


Résumé and cover letter guidance

Hear from Our Students

Theme: Job Satisfaction
Flexible Online Classes

Flexible Online Classes

We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.

Featured Instructors

Accreditation

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Higher Learning Commission

University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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