Undergraduate
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Cultivate audiences for arts and culture programming through the use of strategic marketing. In this program, you’ll learn to plan, sustain, and develop marketing initiatives on behalf of arts and culture organizations, helping to build awareness and loyalty to both nonprofits and for-profits in the sector. From digital communication to traditional promotional efforts, learn to launch and assess successful marketing campaigns.
MOST STUDENTS RECEIVE A 28% SCHOLARSHIP
No scholarship application required
At a Glance
Classes Begin
March 31
Course Length
10 Weeks
Bachelor's Tuition
$781 per credit hour
Top-Ranked University by U.S. News & World Report
Connect with an Advisor
Lindsey Ford
Text Me at 303-900-0375
Email Me
Call Me
Schedule an Appointment
Skills You’ll Learn
Design effective marketing strategies for arts and culture programming
Identify, develop, and retain key audiences
Assess individual campaigns and broader marketing strategies
What is a Bachelor's Completion Program?
A bachelor's degree completion program is designed for adults who have started, but not yet finished, an undergraduate degree. Students can transfer up to three years of previous college credit directly toward a bachelor's degree from the University of Denver through this program ideal for those seeking flexibility in completing their degree.
Curriculum
Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing requires completion of 48 credit hours (12 courses).
All students are required to complete a zero-credit
Student Success Course.
11
Core Courses
4
Major Courses
Varies
Elective Courses
Featured Instructors
Career Outcomes
Predicted outcomes for graduates of Arts and Culture Marketing
Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.
Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.
Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.
Job Titles
Program Manager Salary: National Average
$86,065
(Glassdoor.com)
Get Ahead with Career Services
One-on-one career coaching and mock interviews
Job database dedicated to DU students and alumni
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Hear from Our Students
Theme: Job Satisfaction
Personal and Professional Growth
Our students are accomplished professionals who want to achieve even greater things – for themselves, for their family, for the organizations at which they work, and for their community. See how their experience at University College helped them grow personally and professionally.
Flexible Online Classes
We understand the demands of balancing work, friends and family, and school can be challenging. That's why at University College, you can complete your program entirely online. Our online learning platform makes it easy to work anywhere at any time.
Combined Degrees
Accelerate your education by combining bachelor's completion with earning a master's degree.
Accreditation
Higher Learning Commission
University College programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all of its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.
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