Master’s Concentration

Marketing Communication

Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results. You’ll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish. Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more.

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Top-ranked, career-focused education in a flexible format.

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At a Glance

Classes Begin
January 6

Term Length
10 Weeks

Master's Tuition
$835 per credit hour

Format
Online

Admission
No GRE or GMAT

Duration
As few as 18 months

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Top-Ranked University

U.S. News & World Report Rankings

Featured Instructors

View Instructors5

Skills You’ll Learn

Design, manage, and measure persuasive digital marketing campaigns

Assess the current scope and predict future trends in marketing

Prove ROI by measuring the impact of communication efforts

Curriculum

Annual Schedule5

Master of Arts in Communication Management with a concentration in Marketing Communication requires completion of 48 credit hours (12 courses).

4

Core Courses

5

Concentration
Courses

3

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

COMM 4045	Applied Critical Thinking in Communication
COMM 4900	Communication Inquiry, Analysis, and Trends
COMM 4905	Storytelling through Research and Measurement
COMM 4920	Portfolio Capstone

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4010	Business Insights for Communicators
COMM 4140	Marketing Strategy and Process
COMM 4301	Brand Management Strategies
COMM 4321	Integrated Digital Marketing
COMM 4324	Marketing Analytics

Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4035	Cultural Intelligence through Communication
COMM 4306	UX Strategies and Methods
COMM 4307	Developing Content for UX
COMM 4308	UX Team Management
COMM 4318	Mobile Marketing
COMM 4320	Social Media Strategy
COMM 4325	Search Marketing

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other University College graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

More Electives5

Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

Year 1	Q1	Q2	Q3	Q4
Classes	2	2	2	2

Year 2	Q1	Q2	Q3	Q4
Classes	2	2	0	0

Year 1	Q1	Q2	Q3	Q4
Classes	1	2	1	2

Year 2	Q1	Q2	Q3	Q4
Classes	1	2	1	2

Year 1	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Year 2	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Year 3	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Interested in a graduate certificate?

Explore our four and six course graduate certificates in Marketing Communication.